Twitter for business might sound bizarre to some, but it isn’t so.

In fact, Twitter is one of the most influential social media that can move your branding to extremes. But the problem is even the most experienced marketers fail when it comes to Twitter marketing.

Why? Because the very thought of reposting umpteen times can overwhelm even the best of marketing ninjas. Yet, leveraging this social media platform is of utmost importance.

As per social media statistics, Twitter boasts 353 million monthly active users, sharing 500 million tweets in just one day. Using Twitter for marketing your business can be a real game-changer if you want to entice your target audience, especially local customers.

Whether you are in a B2B or B2C venture, Twitter marketing guarantees engagement with your customers to amplify your reach. In this post, we shall share the stepwise procedure on how you can market your business on Twitter to make meaningful connections for generating qualified leads.

Step 1: Optimize Your Twitter Profile

Pretty basic, isn’t it? Surprisingly, most businesses fail to optimize their Twitter profile and leave it incomplete. Though posting on Twitter is important, an overall profile aesthetic is equally crucial for branding.

It creates a lasting impression on your profile visitors and becomes a major deciding factor for connection building. Along with a creative banner and a crisp bio, add official business websites and blog links to your Twitter profile for new traffic. This will further aid potential customers to know more about your offerings.

Apart from increasing website traffic, Twitter links also add credibility to your profile, opening avenues for better business opportunities.


Have a look at the SocialPilot handle. There’s a bitly link for the latest updates and offers. The brand logo helps the target audience to identify SocialPilot’s profile quickly. The official website is also linked here. Banner follows the same color aesthetic as the logo for an overall cohesive look.

Useful tips for completing your Twitter profile

  • Use your official company logo as your profile picture.
  • Your Twitter bio should have your business’s brief.
  • Add links to your website and blog.
  • Add brand-related keywords in your bio.
  • Add background photos that match your brand concept and color palette.

Step 2: Build a Twitter Community

Who doesn’t want millions of followers on Twitter? We all do. But this is only possible if we take the onus of connecting and engaging actively.

Now it doesn’t imply that you start connecting with anyone. Follow those accounts that are pivotal to your niche. Furthermore, you can connect with your customers, friends, colleagues, competitors, relevant influencers, and those who provide you with exciting and valuable information.

Eventually, they’ll start following you back. But this doesn’t end here. A community is more than a bunch of people following each other. You must engage with them as well.

The best way to initiate a meaningful relationship on Twitter is to mention people in your posts when retweeting. You should be commenting on other tweets that revolve around your niche as well. Besides adding value to others, don’t forget to tweet about your brand every now and then.


Here’s a thread of Heinz tagging Oreo for their thoughts on this unique combination. Postings like this often get more engagement from respective brand followers. Hence, it’s a killer strategy to build your Twitter community.

Useful tips for building community

  • Start tweeting about a new product, feature, or customer feedback on Twitter for business build-up.
  • Follow people who are relevant to your brand.
  • Stay connected with people by replying, liking, mentioning, and retweeting their tweets.

Step 3: Share Interesting Content

Twitter is an excellent platform for sharing a wide range of information. You can tweet blog links, images, videos, GIFs, and quotes to engage your audience.

The only problem is, unlike other social media, Twitter demands a cartful of content each day. Creating so much content daily can be really time-consuming. Hence you need to tap into the power of curation.

Content curation is a great way to be consistent with your tweets in the best possible manner. Don’t forget to add visual elements to your tweets, as they are a vital source of attention. Make sure you optimize social media images for Twitter before posting.

Let’s say you are running a bakery, and you need to tweet videos or images of various products. During festivals, tweet about the latest discount offers to redirect them to your products page for increased sales opportunities.


Dunkin celebrated National Donut Day by offering a free donut with any beverage purchase. They tweeted about this using a catchy gif featuring their delicious donuts. Now, who can say no to this one?

Useful tips on sharing images

  • Think about your audience to share a creative tweet.
  • Share videos, quotes, product images for variations.
  • Add text to your images and videos for more shares, views, and clicks.

Step 4: Follow Conversations and Engage Proactively with Other Twitter Users

A conversation on Twitter is just like having a face-to-face meeting with your customers every day. Hence, you need to be careful and accurate about what you tweet about! Keeping track of what other people are doing on Twitter can be a great advantage. Observe the following:

  • How are they leveraging Twitter for business?
  • What are they tweeting about?
  • What time are they tweeting?
  • How are people responding to their tweets?

Experimenting with your Twitter marketing strategy based on these observations will add insightful perspective. Focus on building interactions with your followers in the forms of retweets, replies, mentions, and favorites.

Whenever people ‘favorite’, ‘reply’ or ‘follow’ you, you must respond to them. In this way, you can build a great image of your brand across the platform and grow your following even further. The more you engage on Twitter, the more content you have on the platform to improve your overall visibility. If you are skeptical in the beginning, then start interacting with customers. It will benefit both parties.


KitKat ensures to reply to every mention and retweets them. Here’s an example of that. This courtesy makes a brand an instant favorite among customers.

Useful tips for being active and engaged on Twitter

  • Tweet varieties of posts multiple times in a day instead of tweeting just one.
  • Keep your tweet short as they get more engagement.
  • Start conversations in Twitter Chat and encourage people to respond.

Step 5: Include Relevant Hashtags in Your Profile and Tweets

Hashtags are the ultimate social listening tools. Including trending hashtags on Twitter, can make your tweet viral. However, ensure that you only use hashtags that are relevant to your tweet and brand.

Another advantage of using trending hashtags is that anyone on Twitter can see them. If a person searches for that specific hashtag, they will be able to see your tweet, and you end up having a trail of new followers.

Before you start adding hashtags to your tweets, have thorough research while figuring out your hashtag sets. They should resonate with the subject and have a decent search volume so your tweet can reach a larger audience. For instance, digital marketers should use #marketingtips to reach a more focused audience than #socialmedia.


Dior often uses branded hashtags to showcase their different range of products and collections. Apart from generic hashtags, you can create such branded hashtags for your business and encourage your followers to use them.

Useful tips on using hashtags

  • It is a great way to organize tweets around a specific keyword or topic. However, don’t use more than two or three hashtags per tweet.
  • Use Twitter hashtags that are already popular and relevant for your business. Focus on the ones that are followed most by your target audience.
  • You can also use trending hashtags in your tweet to get more followers.

Step 6: Schedule Tweets and Analyze Their Performance

If you want to reap the benefits of Twitter marketing, it’s imperative that you tweet often. The more you tweet, the more engagement you will see. So, you must tweet at least three times a day – in the morning, afternoon, and evening. Also, it is found that tweeting at 5 PM is the best time to get more retweets. On the other hand, tweeting between 12 PM and 6 PM will get you the highest CTR (Click Through Rate), especially at the end of a working day.


But tweeting multiple times a day can be quite difficult. So why not make things easier for yourself? You can use Twitter marketing tools like SocialPilot to schedule your posts on Twitter and make your task simpler. Scheduling not only saves you time and effort but also helps you to increase engagement. You also get to know which tweets are getting more engagement so you can retweet them. Monitor such metrics to accomplish more.

Useful tips on Twitter marketing

  • Optimize the timing of your tweets.
  • Posts at least three times a day for more engagement.
  • Scheduling posts on Twitter using Twitter tools boosts your presence.

Summing it up

Twitter is an indispensable social media platform for worldwide users. Marketers are trying their best to harness Twitter for business opportunities. Why? Because of Twitter’s stellar speed of spreading information, your brand can indeed be an overnight sensation. But it takes months of effort to be consistent for that one tweet to go viral.

Nevertheless, a proper Twitter marketing strategy will definitely make your business a huge hit. Couple this with a Twitter tool like SocialPilot, and you will witness a dramatic surge in responses with multiple posting capabilities. Don’t believe in us? Start your free trial today and see for yourself.

Frequently Asked Questions

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