Episode Overview:

Welcome to the China Series on the Voices of Search Podcast with Benjamin Shapiro and Marcus Pentzek. In this series we’ll be exploring breaking into the Chinese market, from assessing whether its the right move for your organisation, how the market differs and all you need to know about Baidu, China’s biggest search engine.

Our guest speaker for this series is Searchmetrics’ Chief SEO Consultant, Marcus Pentzek. A specialist in international SEO, Marcus spend a significant time in China and had an in-depth knowledge of SEO for China and the benefits and challenges of expanding a business into the region.

Episode 1 reviews what business need to ask themselves before embarking on their Chinese journey, which types of companies should think of it seriously as an option, the operational and legislative considerations as well as, importantly, language.

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