Industry-first new approach to interactive video, automated video transcriptions, and new social video capabilities help marketers extend the value of their existing content and generate more leads with video.
KITCHENER, Ontario – December 5, 2017 – Vidyard, the new generation video platform for business, is making it easier than ever for B2B marketers to attract, engage and convert more leads with online video content. With its new Interactive Events Library, Free Automated Transcription service, and Facebook Analytics integration, Vidyard helps marketers ensure that each video they publish is an evergreen lead generation engine, and is optimized for SEO, social media engagement and lead conversion. Vidyard also is supporting new video content formats including 4K and 360 degree video.
“It’s no secret that marketers are using more and more video throughout the buyer’s journey, but most lack the tools they need to transform those videos into high-performance lead generation tools,” said Jeff Loeb, CMO at Vidyard. “Vidyard’s new industry-first capabilities for in-video interactive CTAs, automated transcription, and social video will help marketers quickly turn their existing videos into lead generation machines that immediately drive sales pipeline”.
With its new Autumn 2017 release, Vidyard has added the following capabilities to its video marketing solution:
- Vidyard Interactive Events Library: Create interactive lead forms, annotations and call-to-action (CTA) events, then apply to any video(s) in your content library. Easily update at any time—all from one central location within the Vidyard platform.
- Free Automated Transcription: Automate the creation of audio transcripts for every video in your library while ensuring those transcripts are applied to your website metadata. Improve productivity, boost SEO performance and simplify Closed Captioning.
- Facebook Analytics: Get a single-source, at-a-glance comparison of how videos are performing across various platforms, including Facebook, to make next-step decisions quicker and optimize results.
- New Content Format Support: Native support for 360 degree video, 4K video, H.265 and VP9 video formats to power new video content experiences.
Interactive Events Instantly Optimize New and Existing Video Content
Vidyard’s Interactive Events Library helps marketers optimize new and existing video content for audience engagement and conversions. Interactive lead forms, annotations and calls-to-action can now be created, managed and applied to one or more videos from one central location within the Vidyard platform. The Interactive Events Library will help marketers add engagement and conversation opportunities to any video they publish, inviting viewers to download a related asset, register for an upcoming conference, subscribe to a newsletter or book a sales demo in a way that’s a seamless part of the video-viewing experience.
“Vidyard is in a league of its own when it comes to getting value out of sales and marketing videos. As a marketer, it’s been a continued frustration to not be able to measure the ROI of the video content we create. With Vidyard, we’re able to understand exactly how our videos are performing and pass individual prospect engagement data to Hubspot and Salesforce.com so high value leads are identified and immediately routed to sales”, says Tarah Cammett, Vice President of Marketing at VoltDB. “With their new Interactive Events Library, we were able to quickly apply CTAs to all of our existing videos, allowing our video content to create real-time lead conversion. Best of all, the Vidyard team made it fast and easy.”
Free Automated Transcriptions Simplify SEO and Increase Discoverability
With the addition of Free Automated Transcription capabilities, marketers and demand-generation teams can easily transform their video content in more discoverable and accessible content assets. Transcriptions also help digital marketing teams populate SEO metadata on websites to ensure that videos are reaching the broadest audience. Transcription data follows Vidyard-hosted videos wherever they go, so wherever they end up, whether that be on a landing page, as the hero of a video email campaign, or across social media, they come with transcription. Marketers can also repurpose this copy to create corresponding blog posts, social media ads, bylines, and more.
Facebook Analytics and New Content Format Support
With the addition of Facebook Analytics within Vidyard, B2B marketers now have a single and centralized view of unique video viewer data. This will help them understand how videos contribute to their overall social media strategies. Understanding what types of posts drive the most reach engagement can help marketers better understand what types of videos are consumed most often so they can regularly include that type in their content calendars. The at-a-glance comparison will help them better understand on how their video content is performing across various channels from one place.
Vidyard has also extended its capabilities to support for 360 degree, 4K, H.265 and VP9 video formats, which opens up new video marketing possibilities. Creative, video, and marketing teams alike will love this new functionality because it will allow their lead generation process to extend across industry-leading, high-quality video formats.
Vidyard is the new generation video platform for business that helps organizations drive more revenue through the use of online video. Going beyond video hosting and management, Vidyard helps businesses drive greater engagement in their video content, track the viewing activities of each individual viewer, and turn those views into action. Global leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.
Sandy Pell, Senior Manager, Corporate Communications, Vidyard