September 3, 2019

It seems like everyone and their dog has a podcast these days. As of this writing, there are over 700,000 active podcasts with more than 29 million episodes! The average podcast listener tunes in to an average of 6.5 hours each week.

Business is the second most popular category, which means podcasts are a great opportunity to engage with new audiences as a brand. But with so much content available, it’s important to consider how you can promote your awesome new podcast to stand out from the crowd.

The golden ticket to viral popularity is still social media, where video is the preferred format. YouTube’s audience alone is 2 billion users and counting, and 43% of monthly podcast listeners say they listened to podcasts on YouTube in the past year. Podcast teams are just starting to realize how they can leverage video to reach new audiences. Luckily the two formats go hand in hand, and it’s easier than ever to record podcast episodes with video.

Vidyard runs three video podcasts and we’ve tested the waters of this uncharted territory through trial and error. So if you’re unsure of how to get your podcast going with video, read on as I unpack our learnings from the last few months, and help you choose the right video podcast format for your business!

  1. Contents
  2. 1.3 Questions to Ask Before Starting a Video Podcast
  3. 1.1 What is the podcast about?
  4. 1.2 Who will host the podcast?
  5. 1.3 How will you format each episode?
  6. 2.Video Podcast Formats to Choose From
  7. 2.1The In-Studio Video Podcast
  8. 2.2The Remote Interview Video Podcast
  9. 2.3The Mixed Footage Video Podcast
  10. 3.Going Forward

3 Questions to Ask Before Starting a Video Podcast

Think a video podcast might be right for you? Before you start, ask yourself the following questions.

1. What is the podcast about?

The first thing to do is identify your niche and stick to it. If you veer off-topic, your audience might get confused or feel left out. It would be pretty confusing if the next episode of “My Favorite Murder” was a review of their favorite pizza place (unless a murder had happened there). An audience will only stay with you if they can rely on consistent content from week to week.

2. Who will host the podcast?

I’m sure you and your friends or co-workers are hilarious, but you also have to have something to offer. For example, on first listen, the 2 Dope Queens podcast sounds like two friends chatting about current issues with cool interviewees, but Phoebe Robinson and Jessica Williams are actually highly experienced comedians with backgrounds in feminist theory. Make sure your hosts match well with your chosen topic if you want your podcast to last!

3. How will you format each episode?

From rom-coms to pop songs to talk shows, every piece of content follows a format in order to present unique information within a familiar structure. No matter what your podcast is about, content is more digestible to an audience if they know what to expect. Choosing the right format will depend on your hosts, topics, resources, and goals.

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Video Podcast Formats to Choose From

Now that you’ve figured out your podcast’s direction, it’s time to choose a format that will work well for video and audio both. There are a few popular options to pick from.

The In-Studio Video Podcast

This format features one or more hosts who talk conversationally in the same studio set up each episode. You record the entire episode on video and isolate the audio in post-production for distribution on podcast platforms. This format requires very little editing. Simply upload the footage into your editing program of choice to mix the audio, music, and add in a pre-recorded intro and outro animations. The success of the in-studio format largely depends on the strength of the hosts. They should ideally be equal parts personable and knowledgeable about the subject matter.

In our Video Island Podcast, hosts Blake Smith and Mat King are video production experts, who also happen to be good pals. They field questions about production every day in their roles, so this podcast is their attempt to share that knowledge with the world. They know their stuff, but maybe more importantly, they have a natural ease in their communication. They don’t use a lot of jargon, but manage to keep things moving without dumbing it down.

Blake Smith and Mat King, hosts of the Video Island Podcast

Check Out the Video Island PodcastBlake Smith and Mat King, hosts of the Video Island PodcastThe Video Island Podcast answers all of your questions about making great videos, from pre to post production.Listen Now