August 29, 2019

There are a lot of misconceptions about video for sales. We look at five of the most common—and explain why they’re wrong.

Lots more businesses are using lots more video, and not just on social media, either.

People are coming around to the fact that video has a place throughout the sales cycle and across the customer journey, from your first contact with a prospect to enabling customer success.

The use of one-to-one video for sales conversations increased by 93% in 2020, according to the 2021 Video in Business Benchmark Report. And why not? More than one-fifth (21%) of B2B professionals say they like to use video to help them solve business problems and help with decision making, according to research from MTD Sales Training Specialists.

Want to know what video for sales looks like in practice? Check out the video below. I made it just for you, reader!

We’re proudly part of that 24%. Since December 2018, the sales team at BabelQuest has been using video to provide a personal touch when we first make initial contact with prospective customers and guess what? We’ve seen an incredible response rate!

But don’t take our word for it: Using video in the sales process led to a 4x increase in opportunities for HubSpot. And when Trend Scout overhauled their sales strategy and added video to their process, it led to a 400% lift in new business.

The data speaks for itself. So why are many of us still shying away from the camera?

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