December 3, 2019·6 min read

Explainer videos are essential for businesses. Find out why you need one, how to make it, and where to share it. Plus: See examples of good ones.

If you’ve ever tried to explain something cool or complex to a friend or coworker, you know how tough it can be to explain something both effectively and succinctly.

That’s where explainer videos—a popular type of video for businesses—come in.

  1. Contents
  2. 1.What is an Explainer Video?
  3. 2.Benefits of Explainer Videos
  4. 3.Where to Use Explainer Videos
  5. 3.1Website and Landing Pages
  6. 3.2Social Media and Paid Social
  7. 3.3Crowdfunding Sites and Campaigns
  8. 3.4Conferences, Presentations, and Events
  9. 4.Types of Explainer Videos
  10. 4.1Animated Explainer Video
  11. 4.2Whiteboard Explainer Video
  12. 4.3Live Action Explainer Video
  13. 5.How to Make an Explainer Video
  14. 6.5 Explainer Video Best Practices
  15. 6.1 Focus on Your Audience
  16. 6.2 Start Strong
  17. 6.3 Keep it Short
  18. 6.4 Use a Good Explainer Video Script
  19. 6.5 Provide Strong Narration
  20. 7.7 of the Best Explainer Videos
  21. 7.1 Headspace
  22. 7.2 Jostle
  23. 7.3 Tattoodo
  24. 7.4 Fender Play
  25. 7.5 Influitive
  26. 7.6 Capital One
  27. 7.7 SnackNation

What is an Explainer Video?

An explainer video is a short, powerful video that captures your brand promise and shows potential customers what you do and why they should care. Think of it as an elevator pitch in video form.

There are several different types of explainer videos that you can use to suit your brand style and objectives. No matter which of the explainer video styles you choose, though, your goal is to explain your product or service while answering the question “what’s in it for me” from the perspective of your audience.

Watch and Learn

Mat King, Vidyard’s Video Production Manager, gives an overview of what explainer videos are and how to make an effective one. He’s joined by Blake Smith, Vidyard’s Creative Director, and the pair break down a real explainer video to highlight what makes a good one.

Benefits of Explainer Videos

Explainer videos are all about making a complex idea or concept easier for your audience to identify with and understand.

They’re an incredibly popular way to take in brand information: 96% of people have watched an explainer video specifically to learn more about a product or service. And far more people (68%) say they want to learn about a new product or service from a video than from a text-based article (15%). When asked what kind of brand video they’d like to see more of, more people chose explainer videos than any other type of video content.

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Get the Explainer Videos Checklistchecklist graphicReady to make an explainer video? This list covers all the things you need to know to get it right.Get the List