February 4, 2020·8 min read

Find out what types of webinars your business should be using, what to do with your on-demand webinar content, and best practices for your entire webinar program.

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts.

As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines.

  1. Contents
  2. 1.What is a Webinar?
  3. 2.Benefits of Webinars for Business
  4. 3.5 Types of Webinars You Need to Diversify Your Webinar Program
  5. 3.1 Panel Webinars
  6. 3.2 Educational Webinars
  7. 3.3 Presentation Webinars (a.k.a. Keynotes)
  8. 3.4 Product Webinars
  9. 3.5 On-Demand Webinars
  10. 4.How to Make a Webinar
  11. 4.1 Have a Clear Goal in Mind
  12. 4.2 Choose the Right Speaker(s)
  13. 4.3 Get it in the Calendar
  14. 4.4 Spread the Word
  15. 4.5 Choose a Webinar Software
  16. 4.6 Get a Moderator
  17. 4.7 Do a Tech Rehearsal
  18. 4.8 Make the Recording Available On-Demand
  19. 5.Webinar Best Practices
  20. 5.1Build Excitement with Webinar Teasers
  21. 5.2Chop Up Your Webinars
  22. 5.3Create a Webinar Video Hub
  23. 5.4Score Those Webinar Leads
  24. 5.5Stay in Touch with Webinar Attendees
  25. 6.Where to Use Webinars
  26. 7.Examples of Webinars That Get it Right
  27. 7.1 Trello Webinars
  28. 7.2 HubSpot Webinars
  29. 7.3 IMPACT Webinars
  30. 7.4 Vidyard Webinars

What is a Webinar?

Webinars are convenient virtual learning tools available to anyone with an internet connection. Like real-world seminars, webinars are educational in purpose. They can take the form of a prepared lecture, panel interview, or live Q&A session, and can be live-streamed and available on-demand.

Watch and Learn

Watch Video Producer, Mat King, explain what webinars are and how to make an effective one. Along with Blake Smith, Vidyard’s Creative Director, he breaks down a real webinar to highlight what makes a good one.

Benefits of Webinars for Business

Webinars are one of the most popular types of video for businesses—alongside demos, how-to videos, customer testimonials, and explainer videos—according to research from Demand Metric.

There are many reasons why webinars are important for your business, but one of the biggest is the value they provide not only to you, but also to your customers. Other benefits include:

  • Webinars are easily accessible and low-cost to produce. There’s a good reason why 51% of companies have already invested in webinars. Without paying for a physical venue (and everything that comes with it), most webinars are easy to produce and easy to attend. If I can attend in my PJs, it’s a pretty easy ask.
  • Webinars generate leads. With many companies making the move to virtual or online events, more and more are counting webinars as one of the best ways to generate leads, they’re quickly becoming one of the most popular forms of marketing content.
  • Webinars offer high value to attendees. Who doesn’t want to learn something new from the comfort of their own home or office? Speakers can also attend from anywhere in the world, making it easier for you to secure top industry professionals and thought leaders, no matter where your company is located.
  • Webinars are effective learning tools. The brain processes visual information 60,000x faster than text. Live-streaming allows you to use slides, video, and even screen sharing to make your point. Live Q&As make for meaningful interactions and a deeper learning experience than asynchronous tutorials—or even live events where audience members might be too shy to speak up!
  • Webinars rank among the most useful content formats. Webinars and videos were ranked as the most effective content delivery channel by 26% of sales and marketing professionals, second only to websites and landing pages.
  • Webinars can be a very interactive video format. Q&As, surveys, chat, and polls are just a few of the most popular ways to engage live webinar attendants.
  • Webinars have a long lifespan. Record this valuable material and serve it up on-demand as evergreen content.
checklist graphic

Get the Webinars Checklistchecklist graphicReady to make a webinar for your business? This list covers all the things you need to know to get it right.Get the List