February 12, 2020·7 min read

Today’s workers feel disengaged from their work. Video is the secret to reinvigorating them. Here’s why internal communications needs video more than ever.

You would think we’d be living in a golden age of internal communications. After all, today’s companies have more ways of communicating with their employees than ever before, from email newsletters to live meetings to Slack.

Yet many employees are disengaged with their work. Millennials and Gen Z—who make up more than one-third of the workforce—are skeptical about the positive impact of the companies they work for. But there is hope. There’s growing recognition of the importance of employee satisfaction to business success. And with video for internal communications, companies can make prioritizing employee happiness a reality.

In a recent statement, nearly 200 top CEOs—including Apple’s Tim Cook and Amazon’s Jeff Bezos—affirmed that investing in their employees was just as important as creating long-term value for their shareholders. As companies look to re-engage and inspire their workforces, internal communications videos will play a key role. Already a critical component of successful employee communication, video enables organizations to strengthen open communication with their staff and foster improved collaboration within teams.

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