What started as an online platform for job seekers has now become the world’s largest professional network.
Today, LinkedIn caters to the professional and business needs of its 772+ million worldwide.
Over the past few years, LinkedIn has added many features to its platform. It keeps updating these features basis the changing trends in communication, marketing, business sector, etc.
But are you sure you know and use all these Linkedin features?
We asked around and noticed that many LinkedIn users do not know about all the features. In fact, these features have been added by LinkedIn to maintain your privacy, save time, expand your network, drive your business goals, and let people know how to pronounce your name right!
1. Hide your connections
Did you know that you can stop people from seeing your connections? This LinkedIn feature allows you to do just that.
You can control exactly how open or private your connections will be and whether they’re visible to other connections within your network.
You can set your settings so that your connections are only visible to you or those who are connected with you. If you make your connections ‘private’ then they’ll be visible only to you.
For a business owner, it can be an issue if his/her competitors or recruitment companies see the names of his/her clients, employees and partners. You worked hard to build a relationship with all these people over the years and it’s understandable that you wouldn’t like others to approach them.
To change your settings,
Scroll to the upper right-hand corner of your LinkedIn profile and select ‘privacy & settings’. Then click on the link saying ‘select who can see your connections’ and choose either ‘only me’ or ‘your connections’. After you’ve chosen the option, save your changes.
2. Export your connections
For a while, LinkedIn had removed this feature from its site to prevent businesses from using LinkedIn members’ email addresses to market their products and sell these contacts to other companies.
However, many members complained and requested LinkedIn to bring this feature back.
And it did!
This feature allows you to easily export your connections to other contact management systems. The contacts are downloaded in a spreadsheet – either .CSV or .VCF format. This list will include the contacts’ names, current company names and email addresses.
To export your contacts,
Click on ‘connections’ in LinkedIn’s “My Network” top navigation. Then click on the “Manage synced and imported contacts” in the top right and click on ‘export contacts’ under advanced action on the right.
3. Manage your skills & endorsements
If you use LinkedIn to find jobs, drive traffic to your blog, and acquire new skills, this feature is especially useful for you. Listing down your skills will attract relevant employers, impress people enough to visit your blog, and position you as a unique professional.
On the other hand, Employers will find it easier to look for suitable employees based on their skill set.
If you know a LinkedIn member personally or professionally and can vouch for their skills, you can use this feature to endorse their skills. Similarly, another member can endorse your skills, too.
Also, it adds the tag so that your profile is easily found in search engines and LinkedIn searches.
This feature plays a crucial role in building your LinkedIn profile. Hence, ensure that you endorse deserving people. Your previous employer, your colleagues or an influencer endorsing your skills can make a huge difference to your profile.
How to add skills and manage endorsements?
To edit, simply select ‘edit profile’ in the drop down menu. Then scroll down to the ‘skills and expertise’ section of your profile and click ‘edit’. If a skill is unique that has not been entered into the database, you can add it manually.
Within this area, you can remove any endorsement you no longer want, add new skills you want to be endorsed for and manage the endorsement you have received on particular skills or expertise. After finishing this click on ‘save’ to ensure all your changes are updated.
4. Create LinkedIn showcase pages
LinkedIn Showcase pages are the perfect way to segment your inbound LinkedIn traffic. If you want to; create a business unit that is directly connected to a specific target audience then creating a showcase page will help you immensely.
As a business, this feature allows you to target different buyer personas by providing single pages that focus on specific products, product categories, and services.
LinkedIn users can also follow specific showcase pages without having to follow a company’s main page or its other showcase pages. You can change the page based on that particular audience’s behavior and preferences.
Showcase pages were basically custom-made for B2B companies to generate more leads.
LinkedIn writes, “It makes sense to create a Showcase Page when you want to represent a brand, business unit, or company initiative. These pages are intended to develop a long-term relationship with a specific audience.”
To create showcase page,
Click the “Admin tools” dropdown at the top right of your company page and select ‘create a showcase page’ option. You can create up to 10 free showcase pages per parent company page.
Here are some useful tips for creating showcase pages:
- Showcase page should be like your company page with respect to colors and theme
- Keep the name short so it won’t be shortened in the display sidebar
- Use relatable words that your audience will understand.
- Add website link, images and industry like you have on your regular page
5. Hide your identity when viewing profiles
The “who’s viewed my profile” box is on the right side of your LinkedIn page. When you click on it, you can see some details of the members who viewed your profile – the company they work for, their name etc.
Notice that for some members it shows as ‘anonymous.’ This is because they have changed their privacy settings.
If you don’t want others to see your name, company’s name or any other detail when you view their profile, you can use this feature.
To change your settings,
Find the settings page and click on “Visibility of your profile & network”. Now you will see the pop-up to select what others see when you’ve viewed their profile. Select your chosen option and save the change.
6. Save your searches
If you use a lot of time searching for jobs , content, or learning courses on LinkedIn? Well, you would want to save your searches in case you wish to revisit them.
LinkedIn allows users to save your job searches, posts, and the LinkedIn learning programs. You can see the saved items in the “My items” under your profile card.
After conducting a search, just click on the ‘save search’ option so that you can save that search and easily run it again later. Additionally, you can choose this option to receive weekly or monthly reminders via email once any new member in the network or a job matches your saved search criteria.
7. Add media files to your profile
Did you know that LinkedIn enables you to include a variety of media files like videos, documents, photos, links, and presentations in your profile?
Adding such media files to your ‘featured, education and experience’ sections of your LinkedIn profile further authenticates it. It allows you to show samples of your work and the projects you have worked on in the past.
To add media files,
Click on the ‘edit profile’ option. Then look for the pencil icon on the top corner of each section, and click on it to find the options to add media in different formats.
8. Record the correct pronunciation of your name
Ever got your name mispronounced? Sure, people who share a common tongue or background with you won’t falter to pronounce your name right.
But at LinkedIn, you connect with people from different countries and accents who may not know the correct pronunciation of your name.
To make this problem go away and make the platform a more inclusive place, Linkedin added a new feature that allows recording your name in your voice for 10 seconds.
Anyone can hear the recording by tapping the speaker icon appearing next to your name once you upload the recording.
There is no need to limit the recording feature to just addressing your name right. You can also use it to say a few words about what you do and greet people to create a first strong impression.
To record your name:
- Open your profile page
- Click on the first edit icon
- Click on “Add Name Pronunciation”
- Tap on the record icon to record your name
- Click on Apply or Retake in case you want to re-record
Note: You can only add name pronunciation through Linkedin’s mobile application.
9. Merge your inactive accounts
The merge account feature is a boon for people who have dormant accounts with a lot of connections getting wasted.
It’s possible that many of you have more than one Linkedin account. The reason could be anything – some made by mistake, some made by your team, some went dormant after a period of break.
But the problem starts when a lot of your connection is still reaching out to your inactive account or the email id you are using to create a new Linkedin account is associated with the dormant account.
That’s when the Linkedin merge feature comes to your aid; It gives you an easy route to transfer all your connections to your active and let you close the inactive account.
To merge your accounts, Go in your “Settings” to find the “Account preferences” and click on it to reveal the Account management section under which you can merge your account.
10. Take advantage of the advanced search option
LinkedIn’s advanced search feature provides you with a much better search experience. It’s the best way to identify and contact a person as a part of a targeted search.
You want to find out if you’re connected with anyone working at a specific company. Type the company’s name in the company field section of advanced search. Then, filter the results by selecting ‘relationship’ to see if you have any first- or second-degree connections with the employees.
Additionally, you can filter your search by location, industry, previous company, school, profile language, and non-profit interest.
Using all the features mentioned in this blog not only help drive more visitors to your profile but also on your company’s LinkedIn profile. And, that is a great way to spread awareness of your brand.
As a result of which you see the upward trend in important social media metrics like engagement, impression, followers, etc. Don’t forget to constantly monitor the metric using LinkedIn analytics tools.
Just make sure you are always present and maintain consistency to gain trust of your LinkedIn followers. I can understand it’s difficult to always be present, that is where you need to use a LinkedIn scheduling tool.
For instance, SocialPilot enables you to schedule posts on multiple Linkedin accounts under a single dashboard. It’s a single dashboard solution to manage all your client’s accounts on Linkedin and other social networks. Experience yourself with its 14-day free plan.
So, did you know about these features? Which is your favorite LinkedIn feature?